University College Cork has launched a series of online modules aimed at aiding Irish companies looking to expand into China.
The service — which is partially funded by the Department of Enterprise and has been endorsed by the likes of Enterprise Ireland, IBEC and IDA Ireland — offers detailed guidance, over five separate modules, on doing business in China, setting up there, dealing with local governance and legislation, and identifying strong consumer areas of the country. Two further modules — looking at the local banking/finance climate and marketing — will follow later this year.
UCC’s School of Asian Studies, which is behind the programme (the modules are co-produced by Dublin-based e-learning specialists, Intuition), will also be undertaking bespoke workshops for individual clients in the autumn.
The School of Asian Studies plans to follow the Chinese modules with programmes aimed at markets such as Japan, South Korea and India.